By Yefi Gureni
An AdWords keyword research tool is an absolutely indispensable tool for anyone who uses Google AdWords to promote websites. Many people believe that keyword research tools are solely intended to extract huge lists of keywords to be used in a pay-per-click campaign. However, it is important to understand that these tools are also highly beneficial in uncovering information on keywords that may be used for future search engine optimization marketing efforts.
How to Use Some Major Keyword Research Tools
Before flagging off a PPC campaign, you must have an exhaustive list of keywords. With some intense brainstorming and research, try to come up with a list of about 1000 kws. You can simplify this task by turning to any free, online keyword tool like Overture keyword suggestion tool, Google search engine or Google AdWords keyword tool. Let us see how you can use these powerful keyword research tools to create lists of popular keywords.
When using Overture keyword suggestion tool, find out the main keywords and copy-paste the list onto a Notepad file. Then search deeper into each keyword to uncover variations of these root keywords. These variant keywords are termed long-tails. For instance, a long tail of the root keyword 'sports shoes' would be 'cheap sports shoes'.
If you choose to work with the Google search engine, you must conduct a search with your targeted keywords. Then, visit the top ten links from the search engine results. Go to the internet browser option under 'View' and click on 'Page source' to view the meta-tagged keywords. These are profitable keywords and keyword phrases that were meticulously researched by web professionals. Simply copy them and those keywords will be yours for free!
Another handy tool is the Google AdWords keyword tool. Click on the 'Site-related' tab to uncover useful and interesting keywords pursued by top-ranking websites. In the meanwhile, be prepared to be surprised at some of the main keywords that you would never have thought of.
A Sneaky Yet Handy Tip
Then there is an AdWords keyword research tip that involves spying on your competitors who advertise in AdWords. From your list of keywords, key in one keyword and observe the websites displayed in the AdWords text ad on the right-hand side. Repeat this procedure for all the main keywords and check if there is a common site that appears for all the search queries.
This is the site to spy on. Note down the keywords used by this website and observe the list for a month. In the meanwhile, delete those keywords that the site has dropped out and retain the keywords still being targeted. These are the keywords or keyword phrases that continue to earn big bucks for the site.
All expert webmasters use one kind of AdWords keyword research tool or the other to simplify the keyword research process, automate the spying task and thus earn unbelievable amounts of money. In addition to saving you lots of time, effort and money, these tools are guaranteed to instantly boost your earnings.
Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.
Check out the video here: http://ppcbully.com
Article Source: http://EzineArticles.com/?expert=Yefi_Gureni
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