By Ian Ross Hollander
Who else needs more website traffic? If you are anything like EVERY serious online entrepreneur I know, the truth is we ALL do, right?
Qualified web traffic is the lifeblood of every online business, and there are a veritable cacophony of creative ways to get MORE of it than your competition. And as pay per click advertising costs go UP year after year, smart marketers EVERYWHERE are digging in, and digging deep to own MORE eyeballs in their respective niches and industries. Here are 2 ways we use on a daily basis to do JUST that. Read on.
PPC Mastery: Dig DEEP Into the Long Tail
There has been a recent trend towards "Gurus" recommending LESS campaigns and FEWER keywords in your Google AdWords campaigns and I believe this is a VERY important development for many of the rest of us. Why? It's quite simple. The fewer words YOU choose to advertise on, the LESS competition I'm going to have when I do! Fact: Google's very OWN data tells us that a HUGE amount of their daily searches are phrases that are COMPLETELY new and unique and have never been used before. The key to getting YOUR message in front of these interested eyes is MORE market coverage and potential keyword combinations, not less. Go deep, and go wide, and you WILL get more of it for sure.
Luscious Link Bait:
True, some social networking traffic can be a bit pointless when it comes to profit, but HUGE when it comes to ego gratification.
But if you're smart, you'll learn all kinds of sexy ways to get buckets of backsides to your site, service or offer through link baiting strategies, and if you do it well many of these eyeballs will STICK. ( and become permanent readers or subscribers to your site content) Link bait will NOT go away, (like other may suggest) and is EXPONENTIALLY more powerful in the NON internet marketing spaces to boot.
I work on crafting creative, compelling, eyeball dragging, wallet opening luscious link bait every day in EACH of my niches, and if if you ALSO like loads of free traffic, so too should you!
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Tuesday, December 2, 2008
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